Back in 2004, I was the Pabst Blue Ribbon brand manager and we sponsored a bunch of events at SXSW.… Read more Three things brands need to consider before launching a SXSW mktg campaign
Has anyone ever told you that you should do something that scares you at least once a day? I’m not… Read more The First Two Weeks
I start a new job tomorrow. The title I have been given is “Director of Brand Marketing” and one of… Read more What should a “Marketing Department” really be called?
Fish McBites. It really does sound disgusting, doesn’t it? Facebookers are making their dislike for this disgusting creation known on… Read more McBacklash: McDonald’s is paying for people to trash their brand
I took notice of brands and how they managed their social media channels in the face of tragedy yesterday. Some… Read more How brands should react to times of tragedy on social media