The year was 2007 and I was the Director of Marketing at Flying Dog Brewery. We were a Craft beer brand with national distribution and a tiny marketing budget. How do we build consumer awareness and trial?
With social media, of course!
That’s a no-brainer answer these days, but it wasn’t quite so obvious back then. In fact, Social Media wasn’t even called Social Media yet – it was called “Web 2.0”.
Flying Dog was one, if not the very first Craft breweries to embrace this new marketing tactic and leverage platforms like Twitter, Facebook, MySpace and blogs to initiate conversations with consumers and craft beer enthusiasts across the country. Most importantly, Flying Dog continued to increase sales and grow faster than the Craft beer segment.
Flying Dog was eventually featured on Mashable and called a “Social Media Brand to Watch” in 2009. Click on the image to jump to the article.