Tomorrow is 9/11 and the brands I play a role in managing have decided to take the day off of social media out of respect. Our opinion is that the objective in social media is to add value and engage people in our own little way. It just doesn’t seem right to talk about ourselves on a day where we are remembering so many people that lost their lives and the others who sacrificed their life to fight for our freedom.
In fact the more I think about it, I think brands should actually look for days where they “go dark”. Who said it’s mandatory to post something on Facebook everyday anyway?
I’m interested to see how other brands manage themselves.
What are your thoughts on how brands should manage their social media profiles at times like this?