The really interesting part is that McDonald’s is actually BUYING the platform for people to trash their product. This message appeared on my Facebook timeline and I am not a “Fan” of McDonalds.
Why wouldn’t Mickey D’s target this message toward existing fans? I get that it’s Lent and consumers are looking for options to eat fish, but I just don’t think that the Fish McBites is the innovation that is going to drive NEW traffic into their stores.
McDonalds: go after your existing fans first. If the product is worth anything, they will tell their fellow fish-loving friends.